How Localizing Your Demo Can Increase Global Sales

International Application Demos

Client‐centric software publishers know that customers expect to see a localized version of the product they are purchasing. This is equally – and perhaps more – true of product demos. A localized demo shows the full range of decision-makers and influencers that you are ready to serve all their in‐country needs.

1. The reasons for localizing international application demo data
2. What qualifies as demo data
3. Who owns and uses it within a company
4. A three-phase process to make sure that you have the best demo to use for your targeted international market