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Copywriting

Compelling content is a key part of the modern global marketer’s toolbox. Engaging, effective copywriting can help your organization reach new audiences and influence your existing audiences.

Effective brand building depends on knowing precisely what consumers care about and creating copy that speaks to them. We help global brands to define their distinct voice, determine what kind of copywriting they need, identify their audiences, then develop or transcreate localized content to communicate the messages in the exactly the right voice — so your customers can instantly connect with you and your services.

If you’re producing media content with copy in any part of it, we can write or transcreate copy in any format, including:

  • Traditional print advertising channels
  • Web and email marketing
  • Social media
  • Blogs
  • Videos
  • Infographics
  • Webinars and training materials
  • Apps

Do you need copywriting for web marketing as well as industry-focused training? No problem — we’ll write copy for suites of materials across any of these channels as well. We can ensure that your brand’s message is consistent across all of your content, which will help you build a cohesive brand identity.

To give your brand the broadest reach in global markets, consider building international SEO into your copy. International SEO determines in-country search patterns, which can be radically different across cultures, languages, and locations. If you write copy with only one audience in mind, you could be losing out on global markets — so before we begin writing any copy, we consider all your possible global markets. We can research multilingual search trends and transcreate copy that can be adapted to multiple language markets.